ANALYSIS OF MODERN MARKETING COMMUNICATION APPROACH THROUGH DIGITAL MARKETING AND SOCIAL MEDIA

Abstract

Electronic marketing plays vital and significant act in marketing which helps to distribution, pricing, promotion and advertisement of various merchandise and services produced in the nation. Electronic marketing service provides various facilities such as multiple channel of communication, proactive customer care services, on-line store for live chat, honest products catalogs, offers on social media, solve the company grievance immediate, multiple option of payments and home delivery service.