ALL ABOUT NEUROSCIENCE, TECHNOLOGY, PSYCHOLOGY AND MARKETING: NEUROMARKETING

Abstract

Marketing is a very dynamic area where “Change” is the only constant. Over a period of time, marketing has evolved. If we consider India market, there is a paradigm shift from seller driven market to buyer driven market. India was once upon a time a dumping ground of the world. The products were never designed keeping the needs, wants, desires of Indian consumers. This research paper is a humble attempt to peep into the world of Neuromarketing with case study approach based on conceptual study in the field.