EFFECTIVENESS CONTENT MARKETING AS A TOOL FOR SUSTAINABLE BUSINESS GROWTH IN E-COMMERCE IN DELHI

Abstract

Content is the king of today’s marketplace. This research explores the complex relationships that exist between content marketing tactics and the online shopping habits of Delhi, India residents. The study uses a quantitative methodology with an emphasis on event updates and customer relationship management (CRM), collecting data from 155 participants using convenience sampling. The findings demonstrate a strong correlation between content marketing initiatives and event updates, demonstrating the effectiveness of content strategies in providing e-commerce clients with event-related information. Additionally, the research highlights how important content marketing is to improving CRM procedures, especially when it comes to email correspondence and notifications. This emphasizes how important content marketing is to building loyalty and customer connections. Moreover, the participants' complex demographic profile highlights the need for customized content strategies that appeal to the various groups of Delhi's e-commerce customer base. The results' practical implications highlight how important it is for companies to maximize their content marketing strategies, using analytics to strengthen brand-consumer interactions and increase engagement in the middle of Delhi's booming e-commerce industry.