ELECTRONIC APPLICATIONS AND THEIR IMPACT ON THE CULTURE OF CONSUMPTION: AN APPLIED STUDY ON A SAMPLE OF WORKING AND NON-WORKING WOMEN IN THE SAUDI FAMILY

Abstract

The current study explores modern electronic applications and their impact on the consumer culture of women within the Saudi family. Its objectives included identifying the role of modern technology, particularly electronic applications, in the spread of various consumer cultures, particularly in clothing, adornment, and the acquisition of modern devices. It also aimed to identify the role of advertisements and celebrities in spreading the consumer culture among Saudi families through modern applications. The methodology used in the study was descriptive and analytical, from which the most important findings emerged. There is a significant relationship between the Saudi family's excessive consumption of clothing and adornment and modern technology and the development of commercial applications in the modern digital age. This is consistent with the fact that families are greatly influenced by the modern cultural practices displayed in applications, which influence their consumption of clothing, adornment, food, and the acquisition of modern devices.

Contemporary technological innovations, such as the internet and other technologies, also play a role in shaping the concept of imitation and unjustified purchasing. This is demonstrated by the results of the current study, which demonstrate that purchasing is often simply a desire to own a product, perhaps for example, rather than as a necessary household need. This leads to increased spending within the family, waste of economic resources, and increased family problems.